In the present day arena, the significance of SEO is difficult to ignore for any website. A website needs to be well made, but it meets its purpose only when it is high on accessibility. Good SEO ensures that a website stays accessible, even while a viewer does not type a business’s URL in the search bar.
Social media does deliver a strong presence to a website, but organic search results are important, and it is a trend to stay. Good SEO is one of the most important metrics that deliver a competitive edge to a website.
Let us take a look at a few of the top tips to enhance search engine rankings for your website:
1. Use Google Search Console and Google Analytics
The two tools deliver a fair idea of your website’s current performance and success levels. While being a free tracking tool, Google Analytics delivers some quick reports that come in to be handy. Just as an instance, one comes to know the landing pages of your website that users frequently find over Google in organic searches.
Google Search Console gives an overview of the relevant keywords that people frequently use to get to your website or each webpage. One similarly comes to know if any technical issues lay an influence over the website’s SERPs.
The two tools deliver a range of actionable SEO information, which we will discuss in the following points.
2. Keyword Research
When you research your competition using the search data, you can come to know of the ideal target audience for each of your webpages.
You can then start reworking your website with relevant SEO keywords. The best place to start is the top product pages or well-written blog posts.
One should also strategically select the SEO keywords for which you would want your website to rank higher. This ensures that more customers who are interested in your products or services land up on your page. Using a keyword research tool will deliver the best outcomes in this regard.
3. Create Winning Content
The content that you create should be informative, easy to read, and the kind that captures a reader’s interest. Your content should also include keywords and synonyms, which make it findable for top search engines such as Google.
The keywords should ideally be sprinkled throughout a webpage, but excessive keyword stuffing should be avoided. Readability of the content is best not compromised upon.
4. Add Proper Title Tag
Title tags are also known as Meta tags. They deliver a fair idea about what a webpage is about, and search engines go through the title tag.
One shouldn’t miss out on adding keywords in the Meta title. Similarly, a Meta title shouldn’t be confused with the visible heading that you have over your webpage. It may be different from this heading but does deliver high SERPs.
5. Use HTML Header Tags for Building Pages
The H1 tag represents the first and the most important heading of a webpage. It will be the first thing that a visitor will go through when he lands on your webpage.
Header tags are frequently used for aesthetics, but they should serve the purpose of content organization. Using the subheadings right is one of the finest ways of boosting search engine rankings.
Search engines give more importance to heading tags as compared to the remainder of the text, so it is recommendable to do this part well.
6. Writing the URLs Nicely
Page URLs should not be ignored, and keyword research results may be used for formulating a URL for your website.
In case you use a CMS such as WordPress, your webpage’s name appears over the URL. This URL should be checked nicely and rewritten if required before you launch your page.
In case you have already changed the URL, your viewers should be redirected from your old webpage to the new page.
7. Link Internally to Other Pages
When writing the final copy for a page, you are likely to find yourself referencing other topics that you have already covered on the website. So you should internally link the pages that have the relevant information. The right way to go about it is to choose a phase, and add a hyperlink over it. This redirects to a blog post or the page that you intend to reference.
This will benefit users, and they will read additional content over your website. But search engines will crawl these links as well.
The phases that you choose to hyperlink are known as anchor text. They provide context to the webpage that you link to the hyperlink.
An important tip in this regard is to first finish writing the copy, and then create internal links. This provides an opportunity to link all great content over your website.
8. Using ALT Tags With all Images
Images are attached to a webpage to complement and support the remainder of content over a website. So one should use descriptive and keyword-rich ALT tags for all images. ALT tags enhance the accessibility of your website.
9. Responsive Design and Page Speed
A vast majority of search engine interactions nowadays take place over mobile devices such as smartphones and tablets. It hence becomes a must for a website to be responsive, such that it delivers a prime performance across different screen sizes or devices it is accessed upon. Code and images of a website should hence be optimized, and the content should load quickly as well.
This not just enhances the dwell times for viewers but also keeps a website’s SEO performance high, as search engines make a note of websites that are fast loading and responsive.
10. Limit Duplicate Content
Search engines give preference to content that is unique and new. So one should figure out duplicated content over their website and transform or edit it nicely. Alternatively, one may remove the content altogether.
So in case you come to realize that you speak of the same topic and deliver similar information over two webpages, it may be a fine idea to merge the two topics and create dedicated content on a single webpage.
I will recommended to follow the above seach engine optimization tips and subscribe Searchific to improve your website rankings.