5 Steps to Successfully Manage Peaks in Online Demand

Step 1: Choosing the Right Infrastructure

It’s vital to put the right architecture in place, to provide your end users with a reliable and high-quality online service. Our Elastic Compute Service (ECS) is the foundation on which many cloud-based services sit, providing a high-performance, stable, reliable and scalable solution to online businesses.

Step 2: Providing Seamless Content

In today’s hyper-digitized world, our online interactions are not a one-way experience. Whether researching, buying or watching a video streaming review of a product, users want to seamlessly interact with digital storefronts, unconstrained by geographical boundaries.

Step 3: Safeguarding Your Platform with Scalability

During the 2019 Double 11 event, the Alibaba Cloud platform automatically detected and blocked more than six billion attacks from 184 countries.

Step 4: Managing Data Effectively

By the end of the 2019 Double 11 event, 970PB of data had been processed and close to 1.3 billion orders were generated. In 2020, the Cainiao network processed from the 2.3 billion orders. That’s a lot of information to process and manage within only 48 hours.

Step 5: Ensuring Fast Deliveries

Your scalability doesn’t end in the online world. Most e-commerce businesses need to deliver physical products to the end consumer. Our IoT Platform, for example, helped expedite deliveries during the Double 11 Global Shopping Festival.

Discover More

Alibaba Cloud is a world-class cloud provider with extensive experience in the e-commerce industry. To find out more about our work during Double 11, download our new whitepaper The Technologies behind the Biggest Global Shopping Festival.

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