5 Steps to Successfully Manage Peaks in Online Demand

Find out more about how the cloud powers The Technologies behind the Biggest Global Shopping Festival in our latest whitepaper.

The Double 11 Global Shopping Festival continues to set new records. The 2020 event recorded more than US$74 billion GMV, with a peak of 583,000 orders created per second.

Events like Double 11 also highlight how technology can boost your business, providing organizations with a blueprint for e-retail success. In this post, we reveal how companies can manage peaks in demand, to provide your customers with a consistent and reliable online experience.

Step 1: Choosing the Right Infrastructure

Our Server Load Balancer (SLB) boosts your scalability, distributing inbound traffic among multiple ECS instances. Used in conjunction with Auto Scaling, you can also dynamically scale up your servers for guaranteed stability and availability.

Express Connect also allows you to establish high bandwidth, reliable, secure, and private connections between different networks.

Step 2: Providing Seamless Content

High-quality content provides businesses with a competitive advantage. Our Content Distribution Network (CDN) and Apsara Live solutions, for example, can help businesses reach shoppers and sellers alike.

During the promotion period of Double 11, a massive amount of AI and video/image transcoding was also performed on heterogeneous computing clusters provided by Alibaba Cloud, which are also ideal for parallel computing.

Step 3: Safeguarding Your Platform with Scalability

This was only possible thanks to our extensive range of end-to-end security solutions, which work across your application, data and platform security. These solutions are highly scalable and include Web Application Firewall (WAF), Anti-DDoS Premium, and Threat Detection Service.

Step 4: Managing Data Effectively

The ApsaraDB umbrella provided most of the database services during Double 11. Our MaxCompute fully hosted GB/TB/PB level data warehouse solution also supported all of the offline big data computing activities during Double 11.

Our AnalyticDB data analytics services was also run in conjunction with PolarDB during Double 11, enabling big data processing in order to gain actionable insights. Thanks to AnalyticDB, the difficulties of storing massive amounts of data are resolved and quick and precise real-time analysis could be carried out.

Step 5: Ensuring Fast Deliveries

What’s more, our Blockchain as a Service (BaaS) is also helping businesses further streamline their operations.

To summarize, there are many cloud-based solutions to help businesses manage peaks in online demand. The great thing about the cloud is that it’s a highly scalable option — where businesses only pay for the resources they use, with no upfront costs and ongoing O&M expenditure. It’s a win-win for businesses eager to grow in the online world, without compromising on cost or the end-user experience.

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