Bally CEO on Powering Luxury Innovation with Tmall

Congratulations on being named one of the most innovative luxury brands in China, specifically for the “Best New User Acquisition” category. What are your thoughts on winning the award?

Tell us about a memorable campaign on Tmall.

How has Covid-19 impacted Bally?

How does Bally convey its brand ethos to consumers online?

How does Bally balance protecting its heritage as a luxury fashion house and pioneering innovative experiences for consumers?

How are Chinese shoppers different from consumers in other markets?

What’s your outlook for the post-Covid Chinese and global luxury landscape going forward?

What are the next steps for Bally in China?

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Alibaba Cloud

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Follow me to keep abreast with the latest technology news, industry insights, and developer trends. Alibaba Cloud website:https://www.alibabacloud.com

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