How Data Mid-ends Are Reshaping Traditional Dairy Companies: Three Key Questions

Introduction

Current data shows that China’s dairy industry has entered a stage of large scale and stagnant growth. This is a sign of a mature market and the first pain point facing the dairy industry: The whole industry is confronting a middle-aged bottleneck.

Question 1: Can Data Mid-ends Solve the Difficulties Facing the Dairy Industry?

Before answering this question, we must first analyze the pain points of China’s dairy industry.

Source: Data Mid-End Solutions Report for the China Dairy Industry 2020
Source: Data Mid-End Solutions Report for the China Dairy Industry 2020

Question 2: How Can Data Mid-ends Help Enterprises Digitize?

Enterprises in the dairy industry have already gone through the process of internal informatization. In this process, they were able to improve their storage, management, and use of data. We call this process of digital transformation.

  • Quick Audience helps enterprises with consumer operations and growth.
  • Quick BI helps enterprises with decision-making intelligence and other business intelligence (BI) applications.
Source: Data Mid-End Solutions Report for the China Dairy Industry 2020

Question 3: How Are Data Mid-ends Changing Dairy Enterprises?

According to the Data Mid-End Solutions Report for the China Dairy Industry 2020, data mid-ends in the dairy industry mainly focus on consumer connection processes and are gradually moving up the industry chain to upstream processes. The data mid-end integrates sales and marketing data in consumer connections. The data from all consumer touchpoints and processes is converted into data assets through automatic ETL processes on the mid-end and then stored in the enterprise’s internal database. The data assets are managed centrally, and data is integrated and fed back into business systems, supporting precision operations by staff at all levels.

  • Quick BI integrates Alibaba Cloud’s data analysis experience to provide comprehensive data analysis and presentation capabilities.
  • Quick Audience integrates Alibaba’s consumer insights and marketing experience to provide comprehensive crowd selection, insight, and marketing capabilities. It connects Alibaba businesses to achieve user growth.

Original Source:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store