Using Big Data to Build Customer Loyalty

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Building customer loyalty is essential to any successful business. By understanding the needs of the consumer and tailoring your offerings towards them, a one-time shopper can be turned into a lifelong brand advocate. One effective way to build customer loyalty is by utilizing big data.

Big Data Leads to Continuous Improvement

The use of big data has allowed Tesla to reduce the amount of recalls needed and has kept their customers happy and wanting more.

Omnichannel Approaches Maximize the Customer Experience

For Disney, the benefits are even greater. The data collected includes the visitor’s physical movements, purchase history, and ride preference information. This data allows Disney to optimize the park and tailor offers towards user preferences, which improves the customer experience and increases repeat customers.5

Big data is here to stay. It’s now up to companies to utilize strategies to use big data to attract customers and keep them loyal.



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